Fishers Island Lemonade

Client: Fishers Island Lemonade

We teamed up with the FIL team to create these 3D animated spots to promote the launch of their new beverage flavors. The goal was to create 5 unique spots for each of their flavors, all to be used on social media and digital platforms. This involved creating CG renderings of their products, glasses for each beverage, fluid and ice simulations, and the environments surrounding the cans (backgrounds, floors, and lighting). Once these 3D elements were created, we added 2D text elements to really help highlight how awesome the new products are. Another part of the puzzle was bringing the animations to life audibly, adding sound effects and voiceover narrations for each animation. To bring the project home, we reformatted the original wide versions of the animation to be used on social media (square and tall aspect ratio). 

Role: Art and creative direction, design, animation, liquid simulation, rendering, compositing and video editing, sound design

Services: Graphic Design, Digital Animation, 3D Animated Video