BRIEF:

Srixon Golf approached us to create a premium 3D teaser for the all-new ZXiR — a club engineered for explosive speed and refined performance. The goal was simple: deliver a bold, cinematic visual that showcases the ZXiR’s design story and gives golfers a first look that feels as sharp as the club itself.

They wanted something dramatic, high-end, and social-ready. No fluff, no gimmicks — just a clean, modern presentation that makes the ZXiR look stunning.

DELIVERABLES:

A sleek, 15–20 second 3D animation built for maximum impact on social. The final piece includes:

• A fully custom cinematic lighting setup

• High-detail macro shots of the ZXiR

• Dynamic reveals of face milling and structural elements

• Slow spinning and controlled camera moves

• Clean, modern typography for product callouts

• Audio design to match the tone — subtle, energetic, premium

The final export was delivered in multiple aspect ratios for seamless use across social platforms.

ROLE:

• Art Direction: Visual style development and creative oversight.

  CAD Asset Prep: File preparation and custom photoreal texturing.

  3D Design: Scene set-up and cinematic lighting.

  3D Animation: Camera movement, product animation, and shot transitions.

  Rendering & Post: Processing the 3D animation, final edit, compositing, and sound design.

RESULTS:

The ZXiR teaser instantly grabbed attention, quickly becoming one of Srixon’s strongest-performing product posts of the season.

Instagram performance so far:

• 1,500 likes

• 53 comments

• 29 reposts

• 432 shares

A simple, clean, cinematic approach — and golfers loved it.