Srixon Golf ZXiR - Social Media Animation

The Brief:

Srixon Golf approached us to create a premium 3D teaser for the all-new ZXiR — a club engineered for explosive speed and refined performance. The goal was simple: deliver a bold, cinematic visual that showcases the ZXiR’s design story and gives golfers a first look that feels as sharp as the club itself.

They wanted something dramatic, high-end, and social-ready. No fluff, no gimmicks — just a clean, modern presentation that makes the ZXiR look stunning.

What We Made:

We built a dark, moody world to let the club shine. Think deep blacks, subtle greys, razor-sharp highlights, and controlled movement that creates tension and energy without ever overshadowing the product.

The animation focuses on:

• Key design features — face milling, geometry, materials, and aerodynamic shaping

• Cinematic close-ups that feel tactile and intentional

• Premium lighting and reflections to emphasize craftsmanship

• Smooth rotational motion to reveal contours and engineering details

• Minimalist backgrounds that keep focus locked on the club

Everything was crafted in Cinema 4D and Redshift, designed to feel like a high-end product launch spot you’d expect from the automotive world — but built for golf.

What We Delivered:

A sleek, 15–20 second 3D animation built for maximum impact on social. The final piece includes:

• A fully custom cinematic lighting setup

• High-detail macro shots of the ZXiR

• Dynamic reveals of face milling and structural elements

• Slow spinning and controlled camera moves

• Clean, modern typography for product callouts

• Audio design to match the tone — subtle, energetic, premium

The final export was delivered in multiple aspect ratios for seamless use across social platforms.

The Results:

The ZXiR teaser instantly grabbed attention, quickly becoming one of Srixon’s strongest-performing product posts of the season.

Instagram performance so far:

• 1,500 likes

• 53 comments

• 29 reposts

• 432 shares

A simple, clean, cinematic approach — and golfers loved it.