BRIEF:

Srixon Golf challenged us to introduce the ZXi Black Chrome Irons with a bang.

The goal was to create a high-energy, cinematic teaser that visualized the transition from the classic silver finish to the aggressive, stealthy aesthetic of the Black Chrome.

They needed a social-first piece that felt "heavy," tactile, and impossible to scroll past.

DELIVERABLES:

• A fully custom built 15-second 3D animated video optimized for Instagram

• Fully simulated particle transitions

• Photorealistic 3D visuals (lighting, texturing, and rendering)

• Cinematic camera moves, transitions and edit 

• Custom sound design

• Vertical (9:16), wide (16:9), and Square (1:1) crops for maximum social reach

ROLE:

• Art Direction: Visual style development and creative oversight.

• CAD Asset Prep: File preparation and custom photoreal texturing.

• 3D Design: Scene set-up and cinematic lighting.

• 3D Animation: Camera movement, product animation, and shot transitions.

• Rendering & Post: Processing the 3D animation, final edit, compositing, and sound design.

RESULTS:

The ZXi Black Chrome spot saw an immediate spike in engagemen, racking up solid socail impressions in just hours of being posted. 200 comments, 90 reposts, 1k+ likes.