When we set out to create this piece, there was no brief, no script, no storyboard—just one goal: make the product look absolutely unreal. So we turned to what we do best: full-throttle 3D animation.

The idea? Show off the raw visual power of animation in the sports product world. Every detail, every angle, every lighting move was designed to make this product pop off the screen.

The result? A slick, scroll-stopping animation that proves how far great visuals can take a brand—even without a single line of direction.

Case Study: Wilson Tennis

CASE STUDY 🚀

What We Made

A high-end 3D animated spec spot — built from the ground up to show what’s possible when top-tier motion design meets an iconic sports brand like Wilson Tennis.
Dynamic product showcase — Featuring a racquet assembling piece by piece, each component snapping into place with fluid precision and high-impact visuals.
Advanced 3D animation techniques — Including motion effectors, texture reveals, intricate camera choreography, and lighting setups that elevate every detail.
Cinematic visual polish — Hyper-real textures, atmospheric lighting, dramatic environments, and buttery camera moves give the racquet a larger-than-life presence.
Optimized for social — Delivered in 16:9, 9:16, and 1:1 formats, ready to perform across Instagram, TikTok, and beyond.

How It Turned Out

This wasn’t about promoting a specific product launch—it was about showing how far great visuals can take a brand like Wilson. The animation grabs attention instantly, turning a simple product spotlight into a premium, shareable visual story that sets the bar for sports content.

Metrics That Matter

Built to inspire — A proof-of-concept created to spark ideas for future campaigns, launches, and ad content.
Showcased creative range — Demonstrates how animation can adapt to different brand voices, styles, and formats.
Engineered for engagement — Designed to stop the scroll, spark conversation, and open doors with marketing teams across the industry.

The Bigger Picture

At Motion Marks, we don’t just animate products—we help brands own the moment.

This Wilson Tennis spec spot is part visual flex, part love letter to what great sports marketing can look like. And the best part? We can recreate or customize this type of animation for your brand, fast.

Available now through our Snackable Package. Want in? Tap the link below 👇

GET STARTED.

But What About Stills?

We get it—not everything needs to be in motion. That’s why we always include high-quality still frame renders alongside our animated content. These are perfect for social posts, web banners, or any moment where a striking image says it all.

Check out some of the still frames we delivered for this project below!