Case Study: Srixon Golf | ZX MKII Irons

When Srixon Golf was ready to launch their new ZX MK II Irons, they knew the visuals needed to be as sharp and refined as the clubs themselves. So they partnered with Motion Marks to craft a dynamic 3D animation built for social.

The goal? Build an eye-catching spot that showed off the new design details, cutting-edge performance upgrades, and that sleek, tour-inspired look—while keeping it fun, fast, and scroll-stopping.

The result? A launch video that hooks golfers, gets shared, and gives the ZX MK II Irons the spotlight they deserve.

CASE STUDY 🚀

What We Made

A full 3D animated launch video – Built entirely in Cinema 4D using a rigged CAD model straight from the Srixon team, this animation brought the ZX MK II Irons to life with lifelike motion and crisp precision.
High-end visuals – From brushed steel textures to perfectly lit reflections, we dialed in every detail to give the clubs a tour-level look worthy of the Srixon name.
Exploded views + feature highlights – Dynamic 3D part explosions and stylized overlays spotlighted key tech upgrades like the progressive grooves, forged face, and refined shaping.
Slick sound design – Hard-hitting hits, swooshes, and subtle ambient effects brought the visuals to life and gave the final piece serious polish.

How It Turned Out

The launch video hit the mark—and then some. It rolled out across Srixon’s social channels as the hero asset for the ZX MK II campaign and quickly became one of their best-performing posts ever.
Product-first storytelling – Every shot was built to show off the design, elevate the brand, and highlight performance where it counts.
Built for launch – Created specifically to fuel hype, drive engagement, and give the new line of irons a memorable moment.
Ready to scale – Delivered in multiple formats and aspect ratios for easy use across Srixon’s full marketing ecosystem.

Metrics That Matter

within weeks on instagram the final post landed solid metrics:
- Over 2 million plays
- 200+ comments
- 100+ shares

The Bigger Picture

At Motion Marks, we help product-first brands like Srixon turn launches into events.

Whether you’ve got a full CAD model or just a prototype, we craft scroll-stopping 3D animations that bring products to life—and get them noticed.

Got something big coming up? Let’s make sure it lands.Click the link below to get started 👇

GET STARTED.

But What About Stills?

We get it—not everything needs to be in motion. That’s why we always include high-quality still frame renders alongside our animated content. These are perfect for social posts, web banners, or any moment where a striking image says it all.

Check out some of the still frames we delivered for this project below!