The Challenge

Cleveland Golf wanted a video that not only showcased the RTZ wedge’s sleek design and customizable features but also told the story of its journey from concept to reality. The goal? To create a visually engaging animation that would resonate with their audience and drive massive engagement on social media.

Our Approach

We drew inspiration directly from Cleveland Golf’s design team, incorporating their concept sketches into the animation. Our approach blended different animation styles to highlight the wedge’s evolution:

• Sketch-Style 3D Renders:

  • Using Redshift’s Toon Shader, we transformed the raw design concepts into animated 3D sketches, capturing the essence of the initial creative process.

• Hand-Drawn Animation

  • In After Effects, we layered hand-drawn animated elements to add a playful, organic feel that tied back to the artistry behind the RTZ wedge’s creation.

• Photorealistic Renders

  • To showcase the final product, we used hyper-realistic 3D rendering to highlight every detail of the wedge’s design, including its customizable options.

The result was a seamless progression from concept to finished product, all within a captivating 15-20 second animation.

The Outcome

The animation was a resounding success, delivering measurable impact:

• Over 2 million views on Instagram in the first week

• Engaged Cleveland Golf’s audience with a mix of creativity and realism

• Positioned the RTZ wedge as both a work of art and a high-performance tool for golfers

Want This for Your Brand?

We make this level of content happen every single month for brands just like Cleveland. From scroll-stopping animations to polished stills, we help you stand out. Ready to team up? Let’s talk.