INNOVATION TAKING SHAPE

IOWA STATE UNIVERSITY

Presenting 'Innovation Taking Shape,' Moiton Marks recent collaboration with Overneath Creative and Iowa State University – a 30-second broadcast spot blending 3D animation with live-action. This piece reflects ISU’s commitment to innovation and our dedication to pushing the boundaries of visual storytelling. A successful project is always a team effort.

We extend our appreciation to:

🎬 Concept: ZLR Ignition

🎥 Direction: Drew Raklovits & Overneath Creative

🔄 Production: Emma France

🖥️ Animation: Brian Cantore, Motion Marks, Nick Bizzack, Nate VanderPlas, VanderPlas Animation, Jeremy Davidson

📸 Cinematography: Reid Petro

🔍 First AC: Emily Cameron

🎬 Swing/Grip: Landon Lacey

💡 Gaffer: Tony Raymond

🔧 Key Grip: Jeff Cue

🎶 Original Music and Sound Design: Grant Floering

🗣️ Voice Over: Jojo Otseidu This project is a testament to the power of collaborative creativity and technical excellence in the field of video production.

Our Role: Art direction, design, and animation

Services: Motion Graphic Design, Digital Animation, 3D Animated Video, 3D Product Video, 3D Product Animation, 3D Product rendering, Social Media Video Creation, Broadcast Advertising

Abstract digital artwork with glowing yellow-orange lines and geometric shapes on a red background.
Red background with various black and yellow geometric shapes
Digital collage with red and yellow ribbons and frames showing scenes of people working on laptops in an office and stacks of bags, with a background of stars and streaks of light.
Close-up of a digital or electronic circuit board with red, gold, and black components, including small pink octagon shapes and grid lines.
Digital building model of a suburban neighborhood with multiple houses lined along both sides of a street, under a stylized, computer-generated red sky with floating yellow spheres and geometric shapes.
Digital artwork with floating screens displaying people working, set against a vibrant red, yellow, and orange abstract background.
Abstract digital art with red background, geometric lines, a pink hexagon at the center, and streaks of yellow and white.
People inspecting a plant on a farm, viewed through a digital interface with a background of bright yellow and orange digital lines.
Close-up of red dice with white dots on a red background, showing the number five.
Computer technician working inside a server room, framed within a red cube, set against a festive holiday background with golden swirls and snowflakes.
A 3D digital rendering with a red background showing wireframes, graphs, and tools related to 3D modeling and animation.
Digital collage featuring scientists working in laboratories and a doctor in a medical environment, set against a vibrant, abstract background with golden swirls and floating particles.
A woman in a black dress is seen in a framed mirror reflection, set against a stage with lights in the background, on a background of yellow spaghetti-like strands and a reddish, glowing backdrop.
A woman working on a small device inside a red, transparent cube with a background of yellow, red, and orange swirling lines.
Bright swirling orange and yellow light trails against a fiery red background
Close-up of a glass with red liquid and bubbles, with a curved shape.
Digital rendering of a yellow twisted fiber optic cable with black connectors against a red background, with white particles and digital lines surrounding it.
3D digital rendering of a data visualization or computer graphics scene featuring yellow parallel lines, a red background, and various wireframe and object elements scattered throughout.
3D digital rendering of yellow cables connected to a structure with red background and small screens displaying images or video.
A digital 3D visualization of a robotic or mechanical system in front of a red background. The system includes various interconnected structures, wires, and components with geometric shapes outlined in white and yellow lines, with some parts highligh
A computer simulation of magnetic field lines with two magnetic blocks and several flux lines on a red background.
A digital 3D visualization with a red background featuring glowing yellow and orange swirling lines, 3 photographs, and various geometric lines and shapes.