WHITE SERIES SWITCH

INOVELLI

BRIEF:

Motion Marks teamed up with Overneath Creative to create this full 3D animated spot, helping to launch Inovelli's latest and greatest light switch, The White Series.

DELIVERABLES:

  • One 45-second 3D animation

  • Provided in Tall (9:16), Wide (16:9), and Square (1:1) aspect ratios.

ROLE:

We handled all things 3D in this spot, from design, texturing and lighting, animation, rendering, and compositing. The legends at Overneath took care of the rest from, directing, producing, and 2D text animation. Who knew light switches could be so epic?

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STILL FRAMES

A surreal landscape with a large glowing planet in the sky and a bright light emanating from below it, illuminating rugged terrain.
Multiple black and gray light bulbs surrounding a gray light switch on a dark background.
A distant view of a planet in space with rugged terrain and icy mountains in the foreground, illuminated by a bright light, with the text 'Engineered with precision.'
A view of space with a large glowing planet or star in the distance, viewed through a rocky, icy landscape.
Digital countdown timer displaying 01:01:01.
A gray switch plate with a modern, minimalist switch, overlaid with bold black text announcing the world's first premium Matter switch.
Close-up of a modern stainless steel refrigerator door handle.
A smartphone lying on a reflective black surface, illuminated by white LED strips on either side, with the words 'Google Home' overlaid in white text.
Smart home light switch with an orange indication light against a red background, with overlay text that says 'Works with Apple Home'.
Colorful illuminated light bulbs and a light switch on a black background.
Five light switch covers with customizable LED color lights: blue, red, white, yellow, purple, on a black background.
A modern, sleek light fixture with the text, 'The future of lighting is here.'
A rocky, moonlit landscape with rugged terrain and mountains under a starry sky.
Close-up of a white modern single-gang wall light switch on a dark gray wall.
Line drawing of a smartphone on a plain background.
Illustration of three purple and gray light bulbs and a white rectangular electrical switch or socket.

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