Fishers Island Lemonade

Case Study: Fishers Island Lemonade Launch

When FIL dropped their newest line of beverage flavors, they needed a launch that was as crisp and refreshing as the drinks themselves. So they partnered with Motion Marks to create a suite of 3D animated spots built for one thing: scroll-stopping impact.

Each flavor got its own moment to shine—complete with realistic product renders, fluid and ice simulations, and vibrant environments that matched the vibe of each can.

From sound design and voiceover to bold text callouts and platform-ready exports, we delivered a full visual and audio experience tailored for digital and social. FIL brought the flavor—we brought it to life.

CASE STUDY 🚀

What We Made

A 6-spot 3D animation series – Each animation showcased a different FIL beverage flavor with a distinct visual theme, customized to reflect the personality of each drink.
Detailed product rendering – Hyper-realistic CG cans, custom glassware, stylized backgrounds, and dynamic lighting gave each scene a polished, premium finish.
Advanced simulation work – High-quality fluid and ice animations created a sense of motion, chill, and refreshment—making each pour feel as real as it looks.
Custom 2D elements – Bold, on-brand typography layered in key messaging, calls to action, and product highlights to keep the viewer informed and engaged

How It Turned Out

This wasn’t just a launch—it was a multi-sensory product rollout designed for digital-first platforms. From the visuals to the sound, the FIL team walked away with a content package built to fuel their marketing across Instagram, TikTok, and web.

Metrics That Matter

Full-spectrum production – Concepting, modeling, animation, 2D motion graphics, VO, and SFX all handled in-house for a streamlined process.
Optimized for every platform – Delivered in 16:9, 1:1, and 9:16 formats for seamless deployment across FIL’s social channels.
Tailored storytelling – Each flavor got its own story, tone, and visuals—giving the campaign a cohesive feel with built-in variety.

The Bigger Picture

At Motion Marks, we believe every flavor deserves its own vibe. This wasn’t just a pack of animations—it was a full-blown brand experience, built to make your audience thirsty. Ready to give your next launch the same treatment? Click the link below to get started 👇

GET STARTED.

But What About Stills?

We get it—not everything needs to be in motion. That’s why we always include high-quality still frame renders alongside our animated content. These are perfect for social posts, web banners, or any moment where a striking image says it all.

Check out some of the still frames we delivered for this project below!