588 Wedge Animation

Cleveland Golf

CASE STUDY 🚀

The Brief:

Cinematic video + CGI animation is always a recipe for a great product spot. We had a blast creating this video for the Cleveland Golf 588 wedge.

The project features a mix of live-action footage and 3D animation, visualizing the design process as Roger Cleveland’s sketches evolve into a finished 3D model.

Our team handled all post-production, including concepting, 3D design and animation, edit, and sound design.

The cinematic footage was provided by the Cleveland Golf media team.

And the wedge design? That was all Roger.

What We Made:

One 40-second 3D animation

Provided in Tall (9:16), Wide (16:9), and Square (1:1) aspect ratios.

Our Role:

Concepting: Mapping out the idea behind the video
Art Direction: Ensuring the CGI elements integrated naturally with the live-action plates.
3D Design & Animation: Modeling and animating the wedge to "come to life" from the sketch.
3D Scene Design + Lighting: building the worlds the the sketch animations would live
3D Cinematography: Animating the CG cameras
Post-Production: Full edit, compositing 3D assets into the office footage, and custom sound design.

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But What About Stills?

We get it—not everything needs to be in motion. That’s why we always include high-quality still frame renders alongside our animated content. These are perfect for social posts, web banners, or any moment where a striking image says it all.

Check out some of the still frames we delivered for this project below!